Whether you have a physical location or your business operates only online, your social media presence is critical. Customer recommendations have always been powerful, but now they’re more important than ever. Up to 90 percent of consumers consult online reviews of products and services before they buy. You can leverage those comments to get the most from your customers’ words.
Cross Promotion of Positive Reviews
When a customer gives you a glowing review, ask for permission to cross-post it. Put it on your website, share it on other platforms, and use it in your printed materials. A client’s praise is authentic and genuine, so use those comments to your advantage as often as possible.
Look for Unexpected Things that Make a Difference
Chances are you’re doing little things in your business that clients love, like offering bottles of water in your lobby. Those details may seem minor, but they’re often mentioned in online reviews. Look for ways to amplify those positives in your organization.
Turn a Negative Into a Positive
Sooner or later, your business is bound to get an online review that’s less than stellar. Trying to hide a negative post may backfire. Consumers question the honesty of a business with only favorable reviews. Respond truthfully about what happened and what you can do to make it right. Most people are forgiving of a bad experience if you do all you can to avoid a repeat.
Social media gives your clients a world-wide stage to talk about your company. You can’t monitor every social media community for your company’s name. It’s worth a conversation with your management team about which sites your customers frequent and how you’ll monitor them.
Social media has changed the world. Your business is no exception. Get ahead of the game by knowing how to make the most of this new form of marketing. For an example of a company making the most of customer reviews, visit All Year Cooling’s review page.