Whether it’s a star rating or a customer experience story, online reviews can significantly impact how people perceive your product or service. If you haven’t yet implemented customer reviews, read on to learn how they can improve your brand recognition.
Online reviews work like word of mouth advertising to attract new customers. In one survey, 85 percent of consumers said they trust online reviews as much as personal recommendations from friends and family. If you’re not offering online reviews, you’re not giving your customers the information they need to make their purchase.
Not only do online reviews please your customers but they can also have a positive effect on organic search rankings. Every new review adds to your website’s unique content. Search engines view websites with more unique content as more relevant and higher in authority, which means these pages get ranked higher.
It’s not just reviews on your own website that are good for search engine rankings. Reviews on third-party sites such as Yelp and Google also have a big impact. This is because these websites usually review your entire business instead of a specific product. The more positive reviews you have on these sites, the higher your own website will rank.
If you’ve been hesitant to add customer reviews because you think one bad review might prevent other people from purchasing your product or service, think again. A mix of good and bad reviews shows you’re not trying to hide anything or pay for reviews, which helps your conversion rate.
If you need installation, maintenance, or repair on your air conditioning system, check out the customer reviews of All Year Cooling to see why this is a company you know you can trust.